https://bobbiewanless.cargo.site Bobbie Wanless Sat, 05 Apr 2025 11:05:29 +0000 https://bobbiewanless.cargo.site en https://bobbiewanless.cargo.site/Home Sun, 02 Apr 2023 13:53:20 +0000 Bobbie Wanless https://bobbiewanless.cargo.site/Home Social Strategist. Creative. Culture Obsessed. https://bobbiewanless.cargo.site/TIKTOK-TRENDS-DIGEST-EOY-ZINE Sat, 05 Apr 2025 11:05:29 +0000 Bobbie Wanless https://bobbiewanless.cargo.site/TIKTOK-TRENDS-DIGEST-EOY-ZINE TIKTOK TRENDS DIGEST - EOY ZINERead the full zine here: TD EOY ZINE<img width="1683" height="1190" width_o="1683" height_o="1190" data-src="https://freight.cargo.site/t/original/i/85d33d55976a3e09374a81709736f6308fb907544bf66b99a5d3d36781231536/Trends_Digest_EOY_Digital_Zine_V5.jpg" data-mid="229304280" border="0" src="https://freight.cargo.site/w/1000/i/85d33d55976a3e09374a81709736f6308fb907544bf66b99a5d3d36781231536/Trends_Digest_EOY_Digital_Zine_V5.jpg" /> https://bobbiewanless.cargo.site/PARAMOUNT-X-SAM-RYDER Mon, 04 Dec 2023 10:41:12 +0000 Bobbie Wanless https://bobbiewanless.cargo.site/PARAMOUNT-X-SAM-RYDER PARAMOUNT + X SAM RYDER <img width="320" height="569" width_o="320" height_o="569" data-src="https://freight.cargo.site/t/original/i/9fa2efadd99592be698ff5b5fd2a9b442ac84b95dacbe284ddff6e3693fc8e71/ezgif-3-a2759f6b75.gif" data-mid="198517596" border="0" src="https://freight.cargo.site/w/320/i/9fa2efadd99592be698ff5b5fd2a9b442ac84b95dacbe284ddff6e3693fc8e71/ezgif-3-a2759f6b75.gif" /> https://bobbiewanless.cargo.site/LOUIS-VUITTON-X-PHARRELL Mon, 04 Dec 2023 10:21:16 +0000 Bobbie Wanless https://bobbiewanless.cargo.site/LOUIS-VUITTON-X-PHARRELL LOUIS VUITTON X PHARRELL &nbsp;<img width="400" height="864" width_o="400" height_o="864" data-src="https://freight.cargo.site/t/original/i/e14b848983c0a384ab3dfe4b7ed8a4bf5e5fd3dec3597af88eec7b2f95a48d11/ezgif-3-880dcd9af1.gif" data-mid="198517029" border="0" src="https://freight.cargo.site/w/400/i/e14b848983c0a384ab3dfe4b7ed8a4bf5e5fd3dec3597af88eec7b2f95a48d11/ezgif-3-880dcd9af1.gif" /><img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/cf69f3aec78bfa10a4989ada169df4fea7be97e83690f869d68fdd72b11a77e9/ezgif-3-3668b7dfde.gif" data-mid="198517030" border="0" src="https://freight.cargo.site/w/400/i/cf69f3aec78bfa10a4989ada169df4fea7be97e83690f869d68fdd72b11a77e9/ezgif-3-3668b7dfde.gif" /><img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/0651d28b9a0aec3f2bc7696a179c1c19816d634643252e737081b45fd63fae65/ezgif-3-1c8bb53853.gif" data-mid="198517028" border="0" src="https://freight.cargo.site/w/400/i/0651d28b9a0aec3f2bc7696a179c1c19816d634643252e737081b45fd63fae65/ezgif-3-1c8bb53853.gif" /><img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/c36fcf8d00fe826c7ce12296e96cbbc61eaa5c8e459e765afdf44966cb7c8b3a/ezgif-3-4422445388.gif" data-mid="198517031" border="0" src="https://freight.cargo.site/w/400/i/c36fcf8d00fe826c7ce12296e96cbbc61eaa5c8e459e765afdf44966cb7c8b3a/ezgif-3-4422445388.gif" /><img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/d18391b5de99551ac0262c85a7e65886e5d3ab3aa4360febe211d3a6b5313693/ezgif-3-c1cbb7dd95.gif" data-mid="198517032" border="0" src="https://freight.cargo.site/w/400/i/d18391b5de99551ac0262c85a7e65886e5d3ab3aa4360febe211d3a6b5313693/ezgif-3-c1cbb7dd95.gif" /> https://bobbiewanless.cargo.site/H-M-BEAUTY-TIKTOK-CAMPAIGN Mon, 03 Apr 2023 18:50:26 +0000 Bobbie Wanless https://bobbiewanless.cargo.site/H-M-BEAUTY-TIKTOK-CAMPAIGN H&amp;M BEAUTY Nostalgia marketing at its finest. The new H&amp;M Beauty campaign is a retro revival that turns creators into Everyday Heroes. <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/35561e419336da6b91a69938b9ed6871e38069879c12c9d40e471ac5971006ee/ezgif-3-0049b685c7.gif" data-mid="176043419" border="0" src="https://freight.cargo.site/w/400/i/35561e419336da6b91a69938b9ed6871e38069879c12c9d40e471ac5971006ee/ezgif-3-0049b685c7.gif" /> <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/a0bc9b92967399f463d0ad024988b65d457e2488faf2720ccb6074e091f4ca72/ezgif-3-8d8a5b9409.gif" data-mid="176042916" border="0" src="https://freight.cargo.site/w/400/i/a0bc9b92967399f463d0ad024988b65d457e2488faf2720ccb6074e091f4ca72/ezgif-3-8d8a5b9409.gif" /> <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/5cd1f678d65b2d8370aeeffde347e41eeff6645d58528ddfff08a63aebe5486e/ezgif-3-2d389e6779.gif" data-mid="176041965" border="0" src="https://freight.cargo.site/w/400/i/5cd1f678d65b2d8370aeeffde347e41eeff6645d58528ddfff08a63aebe5486e/ezgif-3-2d389e6779.gif" /> <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/0bd206780eb2249a96d1ed7c1fc789973985a452f94050d2792ecb3f035d0f92/ezgif-5-8eb336497d.gif" data-mid="176023397" border="0" src="https://freight.cargo.site/w/400/i/0bd206780eb2249a96d1ed7c1fc789973985a452f94050d2792ecb3f035d0f92/ezgif-5-8eb336497d.gif" /> <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/473bcf20e13cb38c337e1597dc5d48eb166fc5676494822fabba69f5be671817/ezgif-5-807eff037b.gif" data-mid="176023398" border="0" src="https://freight.cargo.site/w/400/i/473bcf20e13cb38c337e1597dc5d48eb166fc5676494822fabba69f5be671817/ezgif-5-807eff037b.gif" /> <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/f736b44e12b75ecbdcf936e8369c7de93dd7e8b1fedc56646f7cae06575b77da/ezgif-5-5f11c709d3.gif" data-mid="176039676" border="0" src="https://freight.cargo.site/w/400/i/f736b44e12b75ecbdcf936e8369c7de93dd7e8b1fedc56646f7cae06575b77da/ezgif-5-5f11c709d3.gif" /> https://bobbiewanless.cargo.site/H-M-BEAUTY-BTS Thu, 20 Apr 2023 13:37:46 +0000 Bobbie Wanless https://bobbiewanless.cargo.site/H-M-BEAUTY-BTS H&amp;M BEAUTY BTS BTS content for H&amp;M Beauty’s TikTok campaign <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/960fac612fbd3a02817fc880b38d2a2b42d79e687f2a072aba71fb471e533c96/ezgif-5-cbcdbaf6ae.gif" data-mid="176045751" border="0" src="https://freight.cargo.site/w/400/i/960fac612fbd3a02817fc880b38d2a2b42d79e687f2a072aba71fb471e533c96/ezgif-5-cbcdbaf6ae.gif" /> <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/ede9b3861b00c75cdbdc031dcc6ee83e208d64ba2830cfa34b2ba8e433cf895f/ezgif-5-556c63a3d0.gif" data-mid="176045749" border="0" src="https://freight.cargo.site/w/400/i/ede9b3861b00c75cdbdc031dcc6ee83e208d64ba2830cfa34b2ba8e433cf895f/ezgif-5-556c63a3d0.gif" /> <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/719aafe94f4215088e76219f6a1d265b9e962b2d6e99d80caa9c8346beffc2ee/ezgif-5-176d74c29e.gif" data-mid="176045747" border="0" src="https://freight.cargo.site/w/400/i/719aafe94f4215088e76219f6a1d265b9e962b2d6e99d80caa9c8346beffc2ee/ezgif-5-176d74c29e.gif" /> <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/fa788cf30c3053f103f0fe5d452409cb59b9edb623405c0227a2052fe86239c0/ezgif-5-620c78fff9.gif" data-mid="176045750" border="0" src="https://freight.cargo.site/w/400/i/fa788cf30c3053f103f0fe5d452409cb59b9edb623405c0227a2052fe86239c0/ezgif-5-620c78fff9.gif" /> <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/73636a0e6b0a0d8c9f6b68ceb6892c7b5aa81c065cfd9d88066d52aadbc677c2/ezgif-5-74af259142.gif" data-mid="176045745" border="0" src="https://freight.cargo.site/w/400/i/73636a0e6b0a0d8c9f6b68ceb6892c7b5aa81c065cfd9d88066d52aadbc677c2/ezgif-5-74af259142.gif" /> https://bobbiewanless.cargo.site/CALVIN-KLEIN-TIKTOK-CAMPAIGN Mon, 03 Apr 2023 18:49:47 +0000 Bobbie Wanless https://bobbiewanless.cargo.site/CALVIN-KLEIN-TIKTOK-CAMPAIGN CALVIN KLEIN A TikTok campaign showcasing Calvin Klein’s latest Y2K capsule collection <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/b129e1f4af533b9f2840b73994ffe4a9747aa9ec2574723d532c722ad6592dd9/ezgif-2-c2ee4b4ed6.gif" data-mid="174984054" border="0" src="https://freight.cargo.site/w/400/i/b129e1f4af533b9f2840b73994ffe4a9747aa9ec2574723d532c722ad6592dd9/ezgif-2-c2ee4b4ed6.gif" /> <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/bf5e32ff404c4ac70d72901d93352c10125e4905a9a2da385dd86b10c3f5334f/ezgif-2-2ab2efcb44.gif" data-mid="174984232" border="0" src="https://freight.cargo.site/w/400/i/bf5e32ff404c4ac70d72901d93352c10125e4905a9a2da385dd86b10c3f5334f/ezgif-2-2ab2efcb44.gif" /> <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/0086d82782717fe1f3d2bc75c0812c67f5b79e9aa6032ca563c15ff436f316ab/ezgif-3-993cd76843.gif" data-mid="174985321" border="0" src="https://freight.cargo.site/w/400/i/0086d82782717fe1f3d2bc75c0812c67f5b79e9aa6032ca563c15ff436f316ab/ezgif-3-993cd76843.gif" /> <img width="480" height="848" width_o="480" height_o="848" data-src="https://freight.cargo.site/t/original/i/7b48eb581fdfb4358de1869ffd7322afc2e88d5f9a0adce63c731d7ec8649457/ezgif-2-ca415c55dc.gif" data-mid="174983911" border="0" src="https://freight.cargo.site/w/480/i/7b48eb581fdfb4358de1869ffd7322afc2e88d5f9a0adce63c731d7ec8649457/ezgif-2-ca415c55dc.gif" /> <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/68300d2c698501e6db9447208cd968b45007b33f3a965f18dcac44bbd2d42011/ezgif-3-e6d3eeae0e.gif" data-mid="174985322" border="0" src="https://freight.cargo.site/w/400/i/68300d2c698501e6db9447208cd968b45007b33f3a965f18dcac44bbd2d42011/ezgif-3-e6d3eeae0e.gif" /> <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/1f631ddf431b77e4d1797b967c951d992b53ed5b8db2d0c64c561aaf2461d1a2/ezgif-2-a5081912bb.gif" data-mid="174984014" border="0" src="https://freight.cargo.site/w/400/i/1f631ddf431b77e4d1797b967c951d992b53ed5b8db2d0c64c561aaf2461d1a2/ezgif-2-a5081912bb.gif" /> https://bobbiewanless.cargo.site/PUMA-RS-X-TIKTOK-CAMPAIGN Sun, 02 Apr 2023 13:53:21 +0000 Bobbie Wanless https://bobbiewanless.cargo.site/PUMA-RS-X-TIKTOK-CAMPAIGN PUMA RS-X Revolutionaries Don’t Follow TikTok Campaign Puma wanted to get Gen Z’s attention with the launch of their new RS-X sneaker. Our brief was to create hype around this iconic pair by using creators from France, Italy and the UK. Response - Nowadays everyone is begging for attention online. So we created a narrative that asked people not to follow… but take the lead! REVOLUTIONARIES DON’T FOLLOW - the provocative campaign that centered around a bold activation: our Creators set their profiles to private, preventing people to follow them.&nbsp; The campaign launched with localized TopViews in all three markets, which was followed by an exclusive launch event coverage and a series of self-shot documentaries of their own journey on becoming Revolutionaries. <img width="576" height="1024" width_o="576" height_o="1024" data-src="https://freight.cargo.site/t/original/i/af9049eb81c2b13d02adf18109eeedb86a3c2e9700859c68e0fee0ca36b9c3d4/ezgif-3-0400091beb.gif" data-mid="174002055" border="0" src="https://freight.cargo.site/w/576/i/af9049eb81c2b13d02adf18109eeedb86a3c2e9700859c68e0fee0ca36b9c3d4/ezgif-3-0400091beb.gif" /> <img width="1542" height="1018" width_o="1542" height_o="1018" data-src="https://freight.cargo.site/t/original/i/d3abc5c4eb7476ff4cb2e108ea8a4f3734a790534c16b869643787d7bbd85333/Screenshot-2023-04-03-at-15.56.50.png" data-mid="174115463" border="0" src="https://freight.cargo.site/w/1000/i/d3abc5c4eb7476ff4cb2e108ea8a4f3734a790534c16b869643787d7bbd85333/Screenshot-2023-04-03-at-15.56.50.png" /> <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/100de89b0d5d5908a585a400bbfcb8be499020820c0bf8663a296f641186bddc/ezgif-5-cf08a4066f.gif" data-mid="174121782" border="0" src="https://freight.cargo.site/w/400/i/100de89b0d5d5908a585a400bbfcb8be499020820c0bf8663a296f641186bddc/ezgif-5-cf08a4066f.gif" /> <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/ad91a343e19b02f5792fe908d38125d615ef42a02bb48a32d604d4d116d58d04/ezgif-5-a4f6859b64.gif" data-mid="174121951" border="0" src="https://freight.cargo.site/w/400/i/ad91a343e19b02f5792fe908d38125d615ef42a02bb48a32d604d4d116d58d04/ezgif-5-a4f6859b64.gif" /> <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/2321c35f4d8ebd8224c6b751186cfe599f41f1e05a53a9ea5d80672a5ffa6918/ezgif-5-702ca22a18.gif" data-mid="174121793" border="0" src="https://freight.cargo.site/w/400/i/2321c35f4d8ebd8224c6b751186cfe599f41f1e05a53a9ea5d80672a5ffa6918/ezgif-5-702ca22a18.gif" /> <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/71ce3669c9fe686b461b19f0caa39a2ae15d93b56428eb467ff1402b0c03f8df/ezgif-5-0aeeca68d4.gif" data-mid="174122372" border="0" src="https://freight.cargo.site/w/400/i/71ce3669c9fe686b461b19f0caa39a2ae15d93b56428eb467ff1402b0c03f8df/ezgif-5-0aeeca68d4.gif" /> <img width="400" height="707" width_o="400" height_o="707" data-src="https://freight.cargo.site/t/original/i/002874bb209fa08319168aa06faf8acdda6c3018d23d88717e6cb1e23b3bb9f0/ezgif-5-81cbdbba59.gif" data-mid="174122702" border="0" src="https://freight.cargo.site/w/400/i/002874bb209fa08319168aa06faf8acdda6c3018d23d88717e6cb1e23b3bb9f0/ezgif-5-81cbdbba59.gif" /> <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/26eb507b677b26c1ac72b1122f8e3407491f6bacba0804f32d7bbfd0990fee05/ezgif-5-602aa443bb.gif" data-mid="174122916" border="0" src="https://freight.cargo.site/w/400/i/26eb507b677b26c1ac72b1122f8e3407491f6bacba0804f32d7bbfd0990fee05/ezgif-5-602aa443bb.gif" /> https://bobbiewanless.cargo.site/GILETTE-EU-TIKTOK-CONTENT Wed, 19 Apr 2023 18:12:27 +0000 Bobbie Wanless https://bobbiewanless.cargo.site/GILETTE-EU-TIKTOK-CONTENT GILETTE EU Ideation for Gillette EU’s new GilletteLabs Exfoliating Razor Neon Light on TikTok <img width="576" height="1024" width_o="576" height_o="1024" data-src="https://freight.cargo.site/t/original/i/22839438b739f707fffffce14c1e9e35b888c4617489b61e1bef45cef6b6b253/ezgif-4-54f34cf1ba.gif" data-mid="175949863" border="0" src="https://freight.cargo.site/w/576/i/22839438b739f707fffffce14c1e9e35b888c4617489b61e1bef45cef6b6b253/ezgif-4-54f34cf1ba.gif" /> <img width="400" height="711" width_o="400" height_o="711" data-src="https://freight.cargo.site/t/original/i/3941803c39b609d0c5f6fe8db9c16dc1988f675358a8102ae7ef2177942c37e9/ezgif-4-1126668713.gif" data-mid="175950023" border="0" src="https://freight.cargo.site/w/400/i/3941803c39b609d0c5f6fe8db9c16dc1988f675358a8102ae7ef2177942c37e9/ezgif-4-1126668713.gif" /> https://bobbiewanless.cargo.site/BOMPAS-PARR Sun, 02 Apr 2023 13:53:21 +0000 Bobbie Wanless https://bobbiewanless.cargo.site/BOMPAS-PARR BOMPAS &amp; PARR <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/3ec3f7c6be0d5024bb24c2bde77c7f99535c9f51bba3e21f61f2b1db3e8bb5f7/ezgif-3-d047a58968.gif" data-mid="174002364" border="0" src="https://freight.cargo.site/w/600/i/3ec3f7c6be0d5024bb24c2bde77c7f99535c9f51bba3e21f61f2b1db3e8bb5f7/ezgif-3-d047a58968.gif" /> Alooof, the NFT food brand that makes the unattainable, attainable. The Brief: Working with the brand Bompas &amp; Parr, we were challenged to imagine how a food or drink brand might adopt the gaming-verse. Our Big Idea: Through research we discovered Generation K perceives personal goals and important milestones as unreachable and unattainable. Therefore, we wanted to allow Generation K to embrace play and escapism in order to untangle themselves from a dystopian world. The Final Outcome: We created Alooof, the NFT food brand that makes the unattainable, attainable. By incorporating exclusivity and game through partnered digital posters, we want Gen K to feel like they are able to achieve something. This idea enables them to embrace play and escapism simultaneously. The consumer could access the game and exclusive NFT’s through interactive installations placed throughout the UK. <img width="6874" height="5154" width_o="6874" height_o="5154" data-src="https://freight.cargo.site/t/original/i/59177b5f1ea5f514003daf1e1f5e2b2576fb64cbcf6fed03fc15cdfa1b38af0a/Alooof-Box-Mockup.jpg" data-mid="173985761" border="0" src="https://freight.cargo.site/w/1000/i/59177b5f1ea5f514003daf1e1f5e2b2576fb64cbcf6fed03fc15cdfa1b38af0a/Alooof-Box-Mockup.jpg" /> <img width="1728" height="1210" width_o="1728" height_o="1210" data-src="https://freight.cargo.site/t/original/i/f5793266b97c5342d6f00cc246e43b3050e42979972d9f95f092f60d5b743fa0/Screenshot-2021-05-28-at-11.14.21.png" data-mid="173985833" border="0" src="https://freight.cargo.site/w/1000/i/f5793266b97c5342d6f00cc246e43b3050e42979972d9f95f092f60d5b743fa0/Screenshot-2021-05-28-at-11.14.21.png" /> <img width="1728" height="1218" width_o="1728" height_o="1218" data-src="https://freight.cargo.site/t/original/i/feb95af6aa4287ff38e7cb950617375fc6d39afc2580c2edcf9a7dd265a54ad9/Screenshot-2021-05-28-at-11.14.40.png" data-mid="173985834" border="0" src="https://freight.cargo.site/w/1000/i/feb95af6aa4287ff38e7cb950617375fc6d39afc2580c2edcf9a7dd265a54ad9/Screenshot-2021-05-28-at-11.14.40.png" />