TSPTR
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I produced and designed a zine focused on women’s safety for the brand TSPTR.
The Brief:
Create, publish and exhibit a printed brandzine to connect with and grow TSPTR’s younger female audience.
Our Big Idea:
Derived from insights gained during primary and secondary research, I learnt that safety for women was a huge issue. Therefore, we wanted to create something surrounding this, specifically focusing on women’s safety whilst travelling.
The Final Outcome:
We created something that would: educate, be accessible, easy to share and also be fun. The final zine was mainly 1970’s graphically inspired visuals that would appeal to the target consumer, as well as following the
brands identity.
The Brief:
Create, publish and exhibit a printed brandzine to connect with and grow TSPTR’s younger female audience.
Our Big Idea:
Derived from insights gained during primary and secondary research, I learnt that safety for women was a huge issue. Therefore, we wanted to create something surrounding this, specifically focusing on women’s safety whilst travelling.
The Final Outcome:
We created something that would: educate, be accessible, easy to share and also be fun. The final zine was mainly 1970’s graphically inspired visuals that would appeal to the target consumer, as well as following the
brands identity.
