BOMPAS & PARR
Alooof, the NFT food brand that makes the unattainable, attainable.
The Brief:
Working with the brand Bompas & Parr, we were challenged to imagine how a food or drink brand might adopt the gaming-verse.
Our Big Idea:
Through research we discovered Generation K perceives personal goals and important milestones as unreachable and unattainable. Therefore, we wanted to allow Generation K to embrace play and escapism in order to untangle themselves from a dystopian world.
The Final Outcome:
We created Alooof, the NFT food brand that makes the unattainable, attainable. By incorporating exclusivity and game through partnered digital posters, we want Gen K to feel like they are able to achieve something. This idea enables them to embrace play and escapism simultaneously. The consumer could access the game and exclusive NFT’s through interactive installations placed throughout the UK.
The Brief:
Working with the brand Bompas & Parr, we were challenged to imagine how a food or drink brand might adopt the gaming-verse.
Our Big Idea:
Through research we discovered Generation K perceives personal goals and important milestones as unreachable and unattainable. Therefore, we wanted to allow Generation K to embrace play and escapism in order to untangle themselves from a dystopian world.
The Final Outcome:
We created Alooof, the NFT food brand that makes the unattainable, attainable. By incorporating exclusivity and game through partnered digital posters, we want Gen K to feel like they are able to achieve something. This idea enables them to embrace play and escapism simultaneously. The consumer could access the game and exclusive NFT’s through interactive installations placed throughout the UK.
